US consumer and media private equity firm Mistral Equity Partners invests in Worldlynx Wireless, acquires portion of telecoms giant Bell Canada’s independent wireless dealers

The acquisition gives the new firm a substantial presence in the Canadian wireless telecoms market, making it the largest independent Bell products dealer in Canada with 53 retail sites across the country. The company has stated that it will be targeting the SME sector.

“This is a tremendous investment opportunity for Mistral as the Canadian wireless industry is poised for significant growth in the coming years, with Bell Mobility particularly well positioned to benefit,” said Mistral managing director William Phoenix. “Worldlynx Wireless, comprised of a team of seasoned professionals with significant wireless distribution experience, is ideally suited to guide this business and enhance its profitability.”

Mistral specialises in North American companies in the consumer, retail or consumer focused media sectors, particularly businesses supported by strong demographic trends and fundamental changes in consumer preferences with enterprise values of $100m to $300m.The firm recently invested $19.55m in convertible preferred stock in Jamba, a restaurant retailer of health foods and beverages.

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